It seems that the shrug Yahoo gave Microsoft a couple of weeks ago seemed as if it were only yesterday and yet, here they are again. They are again making public a willingness to talk to the internet search company as the big “M” is yet to acquire a business that would rival the amount of ad profits as Google’s. The decision to shrug off the bid by Microsoft irked many of Yahoo’s investors that the search company had to pay attention.
What the hell does Microsoft from Yahoo, something to fight Google’s advertising profits through Adsense and AdWords that is driving them crazy enough to engage in another round of talks (even if it means doing it under the tables). This is one avenue that Microsoft has not ventured into and their seeing the profits Google earns from advertising alone is reason enough. Having Google place ads for companies on your sites gets them premium and cheap ad time and space without the company having to shell out many of their hard-earned cash and in this day of recession, everybody wants the easiest way to earn money.
Icahn who has control of around 5% of Yahoo wishes to kick-out Yang (one of the search company’s founders) and is engaging Microsoft in secret talks this week to get the details right and laid out. Upon hearing the news, the company releases the answer that states:
“If Microsoft and Mr Ballmer really want to purchase Yahoo, we again invite them to make a proposal immediately,” Yahoo said in a statement.(BBC)
Microsoft on the other hand is getting competition from Google who has also expressed interest in getting into bed with Yahoo (which might be the reason why Microsoft’s snortin’ like mad back at the table) but is raising concern with US lawmakers who are monitoring their talks due to a successful partnership that would result in over 80% control of the US’s internet search ad market.